Rublevka - highway secrets - Another Rublevka

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Rublevka - highway secrets

ALL SECRETS of the TSAR'S ROAD

Zvenigorod Way - Russian Via Sacra - Rublyevo-Uspenskoe highway - Rublevka (Rublyovka)

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Konstantin Kovalev-Sluchevsky

Another Rublevka
Secrets of the Tsar's Road

Virtual travel - stories, essays and investigations

Moscow, Gryphon - Russian Cultural Foundation, 2009. - 448 p.: ill.

NEW BOOK!!!

Sensation of 2009!!!

Summary

Rublevka (Rublyovka, Rublyevka) - one of the unofficial names of a prestigious residental area west of Moscow, capital of Russia. The residences of many Government officials, Heads of the state and successful businesspeople or oligarch are located along Rublevka highway (the official name - Rublyevo-Uspenskoe highway).

The famous Rublevka is also a part of Russian history. This most prestigious and expensive place in the vicinity of Moscow, indeed of all of Russia, is the original «island of millionaires» where from the XIX century (more precisely - since 14 centuries) nouveau riche and celebrities have settled. The beauty of nature and the fresh air typical for these upper reaches of the Moscow River have attracted the super rich seeking solitude, comfort, glamour and pathos. The famous Rublevka, formely called Zvenigorod Road or Tsar’s Road, ends right at the ancient walls of Zvenigorod, well-known for its unique monuments of medieval Russian architecture.

Rublevka Road has long been a site for "dachas" (Russian country houses of the townspeople). During the Soviet period, prominent officials and intellectuals often used state-owned dachas in the vicinity of this region.

Now real estate prices there are some of the highest in the Russia and in the world.

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Rublevka

The stenogram of the TV-program "RUSSIAN SIGHT" about Rublevka
with participation of Konstantin Kovalev-Sluchevsky (in Russian)

HERE ›››

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Rublevka - opened boutiques:

Gucci, Ralph Lauren, Dolce&Gabbana, Bottega Veneta, Brioni, KiTon, Yves Saint Laurent, Stella McCartney, Sergio Rossi, Boucheron, Ermenegildo Zegna, Giorgio Armani, Prada, YSL, Tod’s, Tom Ford, Loro Piana, Frette, Chopard, Tiffani&Co, Graff, Bvlgari, de Grisogono, Baccarat, Barvikha Hotel & Spa, Jewellery boutique Mercury, Bentley, Lamborghini, Ferarri, Maserati and Harley-Davidson…

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Rublevka: "The Beverly Hills" of rich Russians

     Anyone who has less than $10 million in the bank becomes pretty much an outsider in Rublevka, that road, not far from Moscow, along which lie delightful villas next to other imposing constructions.
     Razdory, Barvikha, Zhukovka, Usovo, Barki are names associated with the charming Russian backwoods, with little huts and vegetable patches. This did in fact exist here once upon a time. The elite, the class which emerged during the Soviet era, noticed this little spot on the upper reaches of the Moskva River long ago and lay there its roots.
     Now the 30km long Rublevskoe Shosse, which stretches west from Kutuzovsky Prospect, has become a sanctuary for the super rich. Those who have less than $10 million in their bank accounts are seen in the eyes of Rublevka residents as despicable middle class.
     One of the huge billboards, which line the road, advertises a "Jaguar”, while another advertises Philippine housemaids and designer houses. Castles and vineyards in France are also on offer. Dolce&Gabbana, Lamborghini, Ferrari, Maserati, Gucci, Prada, Armani and Harley Davidson have all opened boutiques in the Luxury Valley in Barvikha.
     For over 45 years now Galina Shostakovich, daughter of the famous Soviet composer Dmitri Shostakovich, has been spending a few months a year in Zhukovka. "My father got his house in 1960. Back then it was a quiet area, and we used to have a beautiful huge forest here," she reminisces. "We used to pick mushrooms there and go skiing. Now they’ve cut down the forest and built houses which are hidden behind huge fences. There are security cameras everywhere".
     Your prestige here in this ghetto for millionaires depends on how many bodyguards you’ve got, which cars you drive, and how beautiful your wife or mistresses are. Galina Shostakovich’s gate still doesn’t have a lock.
     Your prestige here in this ghetto for millionaires depends on how many bodyguards you’ve got, which cars you drive, and how beautiful your wife or mistresses are. Galina Shostakovich’s gate still doesn’t have a lock.
     She doesn't like the sparkling Zhukovka business centre, where even the most demanding clients are never disappointed. The Doucet H.O. confectioner’s offers a huge choice of all kinds of cakes, bread, wines and whiskeys. Heels clicking on the floor, a pretty blonde in an open fur coat and expensive jeans walks into the shop. With a bored look on her face, she orders a latte. On the flat TV screen, a fashion show is being held.

     Manfred Kviring, Die Welt.
     From Inopressa

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This page still prepares for the full publication!!!